Comedy
The Jim Jefferies Show (Comedy Central)
I ran the Digital department for Comedy Central’s “The Jim Jefferies Show.” My responsibilities included coordinating the release of show content and creating original content for use on web/social media. I also launched the Facebook Watch show, JimBits which averaged 100k views per week and helped launch The Jim Jefferies Show Podcast which averaged 60k listens.
Not Safe with Nikki Glaser (Comedy Central)
As digital producer, I worked with talent and producers to create & execute a multiplatform social media strategy with a specific focus on Instagram, Snapchat & Twitter. I also helped launch the companion podcast for the show.
I wrote and directed the Snapchat show, Quickie with Nikki, which became the best performing original series on the Comedy Central Snapchat channel.
Our unique multiplatform strategy led to our team getting nominated for an Emmy in Outstanding Creative Achievement in Interactive Media.
Reality TV | Docuseries
The Traitors US – Season 2 (Peacock)
I conceptualized and executed talent social strategy for The Traitors US, including clipping from the show and creating original content for talent to post on social. I ran a 3-person team of a graphic designer, video editor, and social media manager and was in charge of outreach to talent which included reality stars like Phaedra Parks (Real Housewives), athletes like Deontay Wilder, and ran communications with the host, Alan Cumming.
Premiere Content
Leading up to premiere, we provided talent with bespoke videos for them to distribute across social, garnering excitement for the show. Utilizing pre-existing footage, I wrote and produced these short videos for all talent (22 people!)
In Season
Our social strategy was to rely on our all-star talent, supplying them all with unique assets to use to promote the show. This included still photography from set, clips from the show, and unique graphics created specifically for each person.
Love Island Games (Peacock)
For the first-ever season of Love Island Games, I was in charge of distributing daily social content to all the contestants. The content included photography from set and pictures and videos that were taken on their phones while in the Villa.
@justinejoy312 One thing about me ….. lol #fy #loveislandgames #friends #besties ♬ original sound – Justine
Planet Rewild (Snapchat)
Wrote voiceover and episode structure, led post-production, and directed 2Chainz for Snapchat series on the environment.
